ProfitLeak / PROFIT GUIDES
ORDER PROFITABILITY · GUIDE 02

How to find unprofitable Shopify orders

If your store is busy but you cannot explain where profit goes, start at the order level—not just the storewide average.

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Start with a consistent order revenue figure

Decide whether you are using gross or net revenue, and account for discounts and refunds exactly once. Without a consistent revenue basis, profit figures can be misleading.

Attach product costs with supporting evidence

Use costs that correspond to the products and quantities actually ordered. Review the timing and quality of the data instead of assuming every item has a complete cost record.

Reconcile other attributable charges

Where reliable evidence is available, examine payment fees, shipping, fulfillment and other order-level costs. Do not imply that every cost is included automatically by every application.

Separate verified losses from unknowns

A confirmed loss requires adequate evidence. If crucial cost inputs are missing, track a data gap and prioritize collecting the missing information.

Use findings to decide what to monitor

Look for repeat occurrences of the same issue. A useful profit tool should help you understand the evidence behind the finding and make the next action clearer.

Frequently asked questions

Why not calculate profit from revenue alone?

Revenue does not include the costs required to fulfill the order.

What if I do not know the cost of a product?

Treat that result as incomplete and resolve the missing evidence before claiming a verified loss.

Go from assumptions to verified findings

ProfitLeak checks order evidence to identify verified profit losses, with ongoing monitoring and approved checkout protection on eligible plans. It does not treat missing evidence as a confirmed loss.

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